So to ease over the price a little bit, offer financing and pre-qualification. All rights reserved. Finally, use videos to demonstrate what makes your roofing business stand out from the rest by offering unique services or attributes that are hard for competitors to imitate. The run of a foot is equal to 12 inches; therefore, the pitch determines how high the roof will rise over a foot. It made a lot of sense and I am going to utilize it this afternoon when I go out and prospect door to door. If the customer anticipates a great deal of benefit for the cost, their perception of value is high. Example: We help multifamily properties replace their roofs after a storm. You can use a combination of sales pitches for the same prospect. WebFor example, if you are sending an email sales pitch, the subject line is your title and it could include a hook to draw in your prospect. Next in your elevator pitch is the what, meaning what we do for them or the problem we solve. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. One of the most effective roofing sales tips is to highlight what makes your company a better choice than other local contractors, whether its your crews RB4000, the ability to take on complex projects, or another factor. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. Your email address will not be published. This one goes hand in hand with listening and educating. Share your expertise by posting on our Facebook Page or tweeting @equipter. A compelling sales presentation must encompass more than just product and price. One-minute sales pitch. Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. Dress appropriately, show respect for the homeowner and his or her property, and arrive with all your sales materials, from brochures to video presentations, ready to go. They may need new siding, but they dont need you as a roofing candidate to tell them this. This may affect the minimum roof pitch requirements in your area. So, be sure to express how your customers will benefit from your services. Roofing solutions are not always as straightforward as they seem, so you must take the time to find out what will work for them. Equipter customers also gain access to the Equipter HUB to make marketing and selling their services even easier. As a very general rule, a steeper roof will perform better and last longer than a roof with a lower slope. After going over the 3-tab shingle options, the roofing contractor also explains the benefits of architectural shingles. Talking over the phone is one thing, because customers arent able to see what youre wearing or form an impression based on your body language. WebExample: Bill Sansom, a 61-year-old sales rep you may have seen interviewed on my YouTube channel, has used my sales system to land 63 out of 73 homes in a single Once you understand a homeowners unique situation, identify and sell the solution to match it. Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. Finish it off with a CTA, something that moves for action on the part of your customer. It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. Some clients prefer having face-to-face conversations. You can use this as an opportunity to describe how your companys roofing contractors possess the qualities of competent professionals. Finding common ground with someone youve pitched before should be included in your next interaction with them. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Share some examples with you, so you can stitch together the perfect elevator pitch to suit your market. Email: [emailprotected]. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. What is a Roof pitch examples? This empowers the homeowner to make a decision right for them, and it gives you the opportunity to upgrade when it makes sense. Ethan is the AVP of Marketing and press contact at Loveland Innovations. Level up with the best. Co-hosted by your team of 5 Mentors to train hard and perform at your peak every single week! My name is Adam Bensman, The Roof Strategist. They like us, and we end up getting the business. Price becomes less important the more you prioritize value and vice versaa lack of focus on value means your sales presentation relies heavily on price, which can be limiting and counterproductive. An example of a successful sales pitch presentation is Aaron Krauses Scrub Daddy Pitch (Shark Tank Season 4 Episode 7). Thats the contract price a $10,000 contract. For example,IMGINGelevatesdrone roofingby providing detailed inspection lists, accurate measurements through automated, drone-based image capture, 3D modeling, damage detection, and a comprehensiveroof inspection reportthat can often beproduced in under an hour. The title should be clear and concise so that your potential customers will know what the pitch is about. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. This is the principle of reciprocity discussed in our Roofers Complete Guide to Storm Work you can find here. In fact, some of the funniest things in door-to-door roofing sales or in direct sales in general are the facts that: So, with these real-world opportunities, these mundane conversations people start with us: And this is topic inspired by comments Ive seen on my YouTube videos and some Instagram posts, as well as emails, where people have said: Hey, I really need help with my elevator pitch. Doing so will enable you to personalize your sales pitch rather than revert to canned response. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. The crux of your pitch should be based in value and relationship. Long-term ponding water is detrimental to almost every type of roofing material. Highlight your wins 2. For example, you might give an elevator pitch at a conference and send an email pitch to a prospective buyer before finally delivering a comprehensive presentation pitch. The minimum roof pitch for a roofing material or roof system as prescribed by the building code is intended to ensure that the roof will perform the way it should. Regardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Any roofer knows that word of mouth can make or break their business. Alleviate sticker shock (and sharpen your roofing sales presentation) by offering several payment optionseven better if you can offer your own financing. Utilizing positive feedback, references, and referrals as canvassing tools is a great way to reinforce your credibility, sell your services, and grow your business. Do you have a roofing question? The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. When it comes to your roof, there are several different things you need to consider. Roofing sales, one of the most important aspects of your roofing company. Roofing terminology for roof pitch are; Roof Slope, Roof . Its great for new people and seasoned veterans, and its updated all the time to help you and your team smash your income goals and give every customer an amazing experience. Thats whats driving business your way. We show up, and were the ones initiating contact. Due to the way different materials or roof assemblies work to keep water out, some types of roofing simply dont function properly if they are pitched too low (or too high, but thats almost never an issue). Dress professionally(a simple polo shirt with your logo will do),avoid looking dirty or disheveled,show respect for the homeowner and their property, practice good manners,andcome prepared with allnecessary sellingmaterials. Check out 3 sales pitches we find successful and start from there. Copyright 2014 - 2023 Roof Online. Accompanied by a drone platform, drones not only have the power to get the work done faster and better than human labor could, but they carry far less risk and are intriguing to prospects. WebThe BEST way to roll out the all-in-one sales training, sales strategy, and sales system is like this: Step #1: Get the team excited! Hes spent his career crafting compelling campaigns, managing communications strategy, and taking a data-driven approach to marketing. As a result, youll need to pay extra attention to how you come across in person. There are many other things you can do to personalize your pitch, just remember to keep it simple and around 2 minutes or under otherwise youll lose their interest and more than likely lose the sale. You BoughtaDroneforYour Roofing Business, Now What? For Individual Sales Reps. Get sales performance and leadership mentoring inside The Pitch Pro Movement. Youll need to be careful with how you come across when going to someone's house to talk about your roofing companys services. Give your prospects more information on all of your warranty choices and reassure them that you're in it for the long run. Fill out information below and we will send your free download. We'll first look at the distinction between a quote and a roofing estimate before discussing what goes into crafting an accurate quote. So, his ideal customer was a property owner in that neighborhood or around that neighborhood. Drones can also spark the interest of neighbors and open the door for more business. The more information your customer has about your process, your warranties, what youre able to deliver on the job sitethe more they trust you. Discuss the different types of roofing materials available. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. Need to build up your referral arsenal? All rights reserved. Most reps will open their pitch with a generic introduction that most people zone out of. Thats why we really want to call out that ideal customer. Equipter offers tons of resources to help increase your roofing companys sales game. 10 Roofing Sales Tips to Raise Your Sales Presentation Game, maintain the right attitude during your sales presentation, the "hows" of selling a new roof to potential customers, teach them how to succeed with these handy tips. That means if you want to win the proposal, you and your sales team need to bring an A-game to each and every roofing sales presentation. Many roofers fail to recognize that you can control this perception by teaching homeowners about the utility of your roofing services, or how they will help them solve problems and achieve goals. Steep-slope (or pitched) roof coverings have a much wider range of minimum pitches. So, my point is that you can pick out little details, depending on whether youre: Whatever the case is, you can tailor your elevator pitch to fit that ideal customer. Investor pitch. And most importantly, listen carefully to your client. Thats SUPER personal, powerful stuff. Loveland Innovations is the maker of IMGING, the leading platform for property inspections and analytics. Want to close more sales? Why It Worked Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Pain-point pitch. It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. Perhaps you can give your client a little background of your history with the company. Fortunately, there are several resources at your disposal that may assist in educating potential customers and helping them make the best choice. Put the drone into action by offering a free inspection (more on that later) and get the results in less than an hour. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. Whether its a free consultation, inspection, or quote, this is a popular, low-risk way to start developing trust while subtly influencing people to listen. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. is one such kind. But keep in mind, a "no" today may turn into a "yes" in a year or two, especially if you maintain the right attitude during your sales presentation. This is why, while pitching, you must explain in great detail why a consumer should choose you. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. 7/12 Roof Pitch 30 angle = 30.26 degrees Details. If you dont know where to start with a pitch from scratch, look at successful examples like these 3 to inspire you. This technique will help you stand above competitors and get your prospects talking the easiest way possible.Questions About Products or Programs? Required fields are marked *. With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. Check out this post for more roofing sales tips. Or do you just chuckle and figure out what to say on the fly (Ive done this before)? It is always good to be transparent and communicate clearly. Get the Marketing Battle Packhttps://www.theroofstrategist.com/storm-battle-pack----JOIN THE PITCH PRO MOVEMENT----Mentorship and Coaching? When you mentioned how frustrated you felt when filing a claim with your insurance after property damage I couldnt forget it. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. For example, GAF offers apps and other tools to help a prospect determine which roofing product is appropriate for their home. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. My name is Adam. In the sales world, I like to think of this as, without. This example highlights what I mean by that. Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! , refining your pitch carries some weight. The technical storage or access that is used exclusively for anonymous statistical purposes. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'roofonline_com-medrectangle-3','ezslot_8',897,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-medrectangle-3-0');Every type of roof has a minimum roof slope allowed by code. salespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. Are you using a roofing sales pitch book? Listen to their concerns and worries about their roof replacement. Watch the full presentation here. Let's get started. Skillful communication,anunderstanding of your audience, and a thorough knowledge ofyourindustry should take precedence in your delivery. For example, if youre using an Equipter RB4000, explain how it helps your crew keep the job site much cleaner and safer (fewer nails to puncture paws or tires!). Write the Perfect Sales Pitch Today What is a Sales Pitch? The prospect of financing a new roof is frequently unknown to homeowners. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. If you still feel stuck and want someone to talk to about succeeding in sales, chat with us anytime and well get you all the tools you need. To further differentiate yourself from your competition, you might consider offeringenhanced or extended warranties, which will cover your workmanship and help you maintain a reputation of reliability. Everything I do here and on my YouTube channel and my podcast (on Apple and Spotify) is designed to help you and your team smash your income goals and give every customer an amazing experience. 8/12 Roof Pitch 33 angle = 33.69 degrees Details. These are the start of conversations you can form with people. The, . Web10-Second Pitch for Roofing Sales & Retail. Describe what each material is like and how it would look on a home or business. Not only does financing make it easier for prospects to say YES, it also helps your roofing business maintain a professional, trustworthy image. The. If you didnt know exactly how to respond, that means you didnt have the perfect elevator pitch. Ifyourcompany is notyetusingdrones, it might be time to re-evaluate. Let them know how long the process should take and what their responsibilities will be during it. Ideal customer ( the who) > Multi-family properties (or other properties), Problem we solve (the what) > Replace the roof after a storm (or replace an older roof, etc.). This way, the conversation is centered around improving quality of life instead of merely making a sale. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. This example comes from Adam Goldstein from Hipmunk Goldstein who went on to secure $55 million from investors from his startup. The road to. But you cant do that if youre dogged by poor pitching techniques. Use these resources while speaking with the homeowner. If selling to a couple, include both people in the conversation. The Roofing Contractor Homeowners Survey found that 36% of homeowners shopping for roofers called three contractors and 17% called four or five. You're going to learn the most effective way to nail your pitch at the door and sell to prospects over the next 30 days. They need you to tell them how your siding products and services will protect their home and family as well as save them money in the long run. Although many jurisdictions adopt an amended version of the code, the amendments rarely have to do with roof slope. People ask me what I do for a living, and I just dont know how to respond. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. If they have any questions, encourage them to ask before making a final decision. Do you walk the homeowners around their house as you point out problems and opportunities? Skillful communication, understanding of your audience, and a thorough knowledge of. Salt Lake City born but California raised, he spends his free time exploring the outdoors and traveling with his family. We and our partners use cookies to Store and/or access information on a device. There is no standard, universal roof pitch.Roof pitch varies depending on culture, climate, style, and available materials.In the USA, the range of standard pitches Copyright 2022 Loveland Innovations, Inc. Loveland Innovations, the Loveland Innovations logo, IMGING and the IMGING logo are all trademarks of Loveland Innovations, Inc. All rights reserved. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. How Installers Can Beat Net Metering 3.0 in California, How Professional Inspection Reports Help Roofers Win More Business, Why You Should Automate Your Site Surveys. Its very inexpensive and very accurate. Make your case with a case study 6. Your email address will not be published. Another way to think of the who is to consider your ideal customer. To jump to the subsection for your type of material, click the name of the material in the code index on the left side of the page (You may have to click on the words Section 1507 to make the section sub-menu open). Here is a breakdown of 10roofing sales tips necessary to win more business and crush residential roofing sales. A warranty can calm a lot of worries and fears in homeowners. Roofers using an Equipter RB4000 and marketing the New Roof No Mess experience can show a professional video highlighting the benefits of an Equipter-assisted roof replacement. Its an entire suite, specially designed for sales teams, managers, and owners, providing: Its affordably priced and comes with a 100% money-back guarantee. Add the benefits of each material to your pitch. Selling door to door isnt the easiest job, 61% consider selling harder than it was five years ago. I think I have something that will make your life a lot easier if you ever have hail damage again.. The following table shows the minimum required (allowable) roof slope for each type of roofing material mentioned in the code. Basically, were helping you answer, "How long does a roofing job take?" To further differentiate yourself from your competition, you might consider offering. Make it short and sweet by not going into too many details about things that are unnecessary. Why did you choose that company? WebThis is the 4th video of the 30-Day Roofing Sales Challenge. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. He is also the editor of the Roof Online website. Please note that the model building codes are frequently modified when they are adopted by states, and even city-level governments may modify them further. From the moment you pull up to the property, you should be dressing to impress. The clothes you wear, the way you style your hair, the music you are listening to, and the behavior you exhibit cultivate a reputation for you and your business. Look on a device from his startup pitch from scratch, look at the distinction between a quote and thorough! To get to know your audience, and were the ones initiating contact it you! What they need helping you answer, `` how long does a roofing candidate tell! Minimum pitches making a final decision hand in hand with listening, is consider. Things that are not requested by the subscriber or user tried and true techniques. You ever have hail damage again people ask me what I do for them or the problem we solve homeowners! Strategy, and I just dont know how long does a roofing job?! Their home roofs after a storm process should take precedence in your elevator pitch to your... -- pitch like a Pro by the subscriber or user their responsibilities will during... Tools that keep you off the roof and impressing potential customers and helping make! That moves for action on the part of their legitimate business interest without asking for consent roofing sales pitch examples hard... And our partners use data for Personalised ads and content measurement, audience insights and product development send! Techniques that rely on human interaction, effective communication, and we end up getting business! Complete Guide to storm Work you can find here five years ago just chuckle and figure out what to on! Presentation ) by offering several payment optionseven better if you ever have hail damage again the important., managing communications strategy, and a thorough knowledge of salt Lake City born but California raised he... Amendments rarely have to do with roof slope for each type of roofing mentioned! Roofer knows that word of mouth can make or break their business fortunately, there are several different things need. Background of your product or service is the maker of IMGING, the,... The sales world, I like to think of the roof Online website write the perfect elevator to! Services even easier other tools to help a prospect determine which roofing product is for! The start of conversations you can stitch together the perfect sales pitch, connections... Managing communications strategy, and a thorough knowledge ofyourindustry should take and what their responsibilities will be it! When going to someone 's house to talk about your roofing sales presentation ) by offering payment... Stitch together the perfect elevator pitch to suit your market his ideal customer life instead of merely making a decision. Growth and success with his family presentation is Aaron Krauses Scrub Daddy pitch ( Shark Tank Season 4 7! A much wider range of minimum pitches included in your elevator pitch to suit your market show,. Outcome, go into each sale seeking to know your prospect and build a relationship from there roof will better... They need TRAINING -- -- JOIN the pitch Pro Movement -- -- free TRAINING -- -- TRAINING... Of resources to help increase your roofing companys sales game pitch ( Shark Tank Season 4 Episode 7 ) done! The customer anticipates enjoying from it merely making a final decision getting the business do with slope. The homeowners around their house as you point out problems and opportunities the 3-tab shingle options, roof! Is frequently unknown to homeowners material mentioned in the conversation is centered improving. Of sales roofing sales pitch examples we find successful and start from there suit your market come across person. Daddy pitch ( Shark Tank Season 4 Episode 7 ) upgrade when it makes.. Cant do that if youre dogged by poor pitching techniques frequently unknown to homeowners,. An industry where image and reputation play such huge roles in growth and success video! Find successful and start from there 30 angle = 30.26 degrees Details name is Adam Bensman, the,! Storing preferences that are not requested by the subscriber or user will be during it the homeowner to make decision. For action on the fly ( Ive done this before ) general rule, a steeper roof perform. Legitimate purpose of storing preferences that are not requested by the subscriber or user than charm convince. Most reps will open their pitch with a pitch from scratch, look at successful examples like these 3 inspire! A generic introduction that most people zone out of sale seeking to your. Zone out of to secure $ 55 million from investors from his startup finding common ground with youve. Do that if youre dogged by poor pitching techniques technical storage or access that is exclusively... = 30.26 degrees Details we help multifamily properties replace their roofs after a storm equipter offers tons of resources help! Mentoring inside the pitch Pro Movement that if youre dogged by poor pitching.. Raised, he spends his free time exploring the outdoors and traveling with his family in homeowners your as! When I go out and prospect door to door canned response communicate clearly type... An industry where image and reputation play such huge roles in growth and success: //www.theroofstrategist.com/storm-battle-pack -- -- like... Storage or access that is used exclusively for anonymous statistical purposes technique will help you stand above competitors and your... //Www.Theroofstrategist.Com/Storm-Battle-Pack -- -- pitch like a Pro anticipates a great deal of benefit for the legitimate purpose of storing that. Of this as, without prior, express, written authorization of,! It comes to your client the long run this example comes from Adam Goldstein from Hipmunk Goldstein who went to..., there are several different things you need to consider your ideal customer performance! Roof replacement every type of roofing material ad and content, ad and content measurement, audience insights product! Adam Bensman, the amendments rarely have to do with roof slope,.. Distinction between a quote and a thorough knowledge of, ad and content, ad and,. A prospect determine which roofing product is appropriate for their home thorough of! Choices and reassure them that you 're in it for the long run possible.Questions about Products or?... Reassure them that you 're in it for the cost, their perception of value is.! Neighborhood or around that neighborhood the outdoors and traveling with his family will help you stand above competitors get! Lake City born but California raised, he spends his free time the... A couple, include both people in the sales world, I like think. The roof and impressing potential customers with sleeker, more streamlined processes about! I do for them, and we will send your free download and it you... Common ground with someone youve pitched before should be included in your elevator pitch is difference! Rule, a steeper roof will perform better and last longer than a roof with a generic introduction most... A good feel for what they need information below roofing sales pitch examples we end getting. Authorization of equipter, LLC want to call out that ideal customer was property! To get to know your prospect and build a relationship from there and communicate clearly a feel... Goldstein who went on to secure $ 55 million from investors from startup... If you didnt know exactly how to respond, 61 % consider selling harder than it was five years.... Way, the roof and impressing potential customers with sleeker, more streamlined processes qualities competent! To Store and/or access information on all of your audience, and trusting relationships I! ( Ive done this before ) maker of IMGING, the amendments rarely to... Didnt know exactly how to respond, that means you didnt have perfect. Impressions are everything, especially in an industry where image and reputation play such huge roles in growth success! Who is to consider Scrub Daddy pitch ( Shark Tank Season 4 7! Their responsibilities will be during it consider selling harder than it was five ago... Our Roofers Complete Guide to storm Work you can stitch together the perfect elevator pitch team 5. Price and the benefits a customer anticipates enjoying from it take precedence in next... About Products or Programs, that means you didnt know exactly how to respond, means! Little bit, offer financing and pre-qualification coverings have a much wider range of minimum pitches better if you have! Action on the part of your warranty choices and reassure them that you in! To ease over the price a little background of your customer you didnt know exactly how to.... The conversation is centered around improving quality of life instead of depending on the fly ( Ive done this )... Thorough knowledge ofyourindustry should take precedence in your elevator pitch degrees Details any form, without no part of legitimate. For what they need zone out of do you walk the homeowners around their house as you out... Share your expertise by posting on our Facebook Page or tweeting @ equipter to listen and educate going! The AVP of marketing and press contact at Loveland Innovations why a consumer should choose you offer... Didnt know exactly how to respond, that means you didnt know how! The property, you should be clear and concise so that your potential customers will benefit from services... A great deal of benefit for the cost, their perception of is. This empowers the homeowner to make marketing and selling their services even easier a great of! Battle Packhttps: //www.theroofstrategist.com/storm-battle-pack -- -- free TRAINING -- -- JOIN the pitch Pro Movement,. Than a roof with a pitch from scratch, look at the distinction between a and... Know where to start with a pitch from scratch, look at the between... With how you come across when going to utilize it this afternoon when go... May process your data as a part of this website may be reproduced, in any form, prior!

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